Red Canyon Media

White Label
Link Building Services
What you need to know

FOR RESELLERS & AGENCIES

What are White Label Link Building Services?

Building Links to your site is how you establish Authority with Google.  A link or also knows as a backlink is a link from another website to yours.  Each link to your site as a vote of confidence that Google will use when determining what placement you will receive on their search engine.  I often refer it to  a popularity contest, the most votes win.  However, not all votes are equal.  Google looks at the authority and trustworthiness of the site linking to your site and transfers a portion of that value to you.  The lower the value, the less valuable that link is.

How white label link building services benefit SEO agencies?

It really comes down to talent and cost.  It is costly to train and hire employees to perform this work.   When you work with a white label Link Building agency, they are much more cost-effective.

  1. Cost – It is much more cost-effective to outsource than hiring and training a team that may not be focused or efficient at Building Backlinks.
  2. Talent – Finding experienced employees or training a team is not easy.
  3. Experience – Because we have decades of experience in the SEO space, we add immediate value.
  4. Mindshare – Would you rather focus on the big picture of SEO and not worry about the implementation?

How much does it cost to outsource Link Building?

We are 100% transparent and will provide a rate sheet so you know exactly what you are paying for.
Expect to pay around $120 for a  da of 30+ up to $450 for da values of 50+.
We use an additional metric, search volume, estimated by SEMrush.
Because metrics like DA(domain authority) can be manipulated, search volume is the true test of value from Google.  The more the publisher shows up in search, the higher the value. 

What are the types of
Backlinks?

Links can take many forms.  Below are some examples. 

  1. Contextual Links:  A contextual link is a link to your site anchored on keywords within content.  This type of link is the most valuable.
  2. Standard Links: These are links that exist without any context around why.  It could just be a ‘click here’ at the bottom of the page.  Very low quality.

Because of the spam updates from Google, Standard links have been devalued over the last 10 years.  Google wants to see relevance or reason for the link. .

Which link building strategy works best?

The answer is Guest Blogging.  Guest blogging is a way to provide valuable content to a publisher who in turn will reward the author with a link within the content.  This created a contextual backlink that has value for the publisher and your website.

There are many ways you can do guest blogging wrong.  The first is writing low quality content or AI content.  Googles new core updates in 2023 focused on content.  The second is publishing to low quality websites.  The authority of the website will be transferred to your website.  If there is no authority to transfer then the link is useless.

What are Link Building tasks?

To be able to efficiently provide link building services you need rock solid processes and technology.  Using spreadsheets and email to manage the process, will cost you time and money. 

Here are the steps we use to process a link order.

  1. Order is entered into our software app, or is scheduled to start on a specific day
  2. A task is created and sent to our writers app to be picked up by writer
  3. The content is then added to our editorial app and reviewed for quality.
  4. When the content is approved, a task is created in our app for our outreach team
  5. Our team will reach out a  publisher with links to our publisher app
  6. When approved the publisher will add the published URL to our app.
  7. Our software will check the content was published correctly.
  8. Order will be marked complete with the publisher details to our reporting app.

Order Entry

Content Written

Publication Outreach

Online Reporting

Is Link Building still relevant to SEO?

Link Building will always be relevant.  It’s the foundation that make Google so great.  The genius behind Google is by letting other websites determine the value of the website through links.  I remember the  first time using Google, I was amazed at finding exactly what I needed.  Unfortunately, once marketers caught on to  understand the backlinks role in search results, it was quickly abused.  For the last 15 years, Google has updated its code to reduce spam and low quality content in search.  They released out a guidline a few years ago to help marketers understand more what Google is looking for.  They called it: 

WHY RED CANYON?

We designed our workflow management platform to alleviate the need for staffing account managers and improve processes by streamlining workflow.

ACT NOW – OUR WORKFLOW MANAGEMENT SOLUTION IS CURRENTLY FREE

Good workflow management and the quality of work performed is key to the success of your accounts. Contact us now to see how we can improve your business.

Private Blog
Networks(PBN), good or
bad?

A white label SEO or SEO reseller owning some high-value domains isn’t necessarily bad. As long as they have high DA or DR values and are not used in any type of spam, then they are okay. If you are spamming thousands of sites with low-quality content, you are taking away from the Google experience, and Google doesn’t like it. Your site will get penalized eventually from an update.  Click here for an analysis of a PBN site.

What Google Updates affect Link Building?

In order to keep the Search Engines results clean from spam, Google has released many updates to prevent spam from affecting the user experience.  Almost every update affects the way companies do link building.

2012 - Penguin update

Once SEO specialists found out about the value of link building, Private Blog Networks started popping up everywhere.   And it worked so well for a number of years until Google released Penguin.   This update shut down a lot of SEO link-building PBN networks. Some were self linking, creating an artificial bubble of value. This put many SEO agencies out of business.  Unfortunately there are still SEO Agencies and Link Building companies still using Private Blog Networks today.

What is the Google
E.E.A.T. Methodology

Google has publicly released what they say you need in order to rank in their search. E.E.A.T. (experience, expertise, authority, and trust)

Experience

This is basically added to tell everyone that Google will not find value in AI content.  Content needs to be written by real people with real experiences.

Expertise

How does google know you are the best Dentist practice in Las Vegas?   They base it on their onsite content.  Are they answering questions that potential clients might be asking.  Do they provide enough detail when explaining what services they offer?  This type of content will help establish themselves as experts.

Authority

Authority is built through Link Building.  When other companies link to your site it shows Google that other sites find value in your website.  It is like a vote for your website and rankings are a popularity contest.

Trust

This one is pretty straight forward. Make sure your site is secure and up to date on updates so that it doesn’t get hacked. Google needs to trust that your site isn’t in the hands of hackers. In addition you need to make sure your contact info is consistent. You can do this by submitting your information to directory sites. 

I believe 100% that helping to make Google a better search engine is they way to rank higher in their search. If you are trying to take short cuts and degrade their user experience, you will get caught and penalized. 

Who are the White Label Link Building providers?

This is not a complete list, however you will want to compare each service offered.

  1. RedCanyonMedia.com
  2. . LiftMyRank.com
  3. . ScreamingFrog.com
  4. TheHoth.com
  5. Fatjoe.com

Each will have their strengths and weaknesses.  You would want to compare services and pricing.

Benefits of using Red Canyon Media Link Building Product

True Outreach

We do true outreach with a real team of employees in the US. 

Work Summary

The client loves the results, but how do they know it is because of what the SEO reseller is doing. I believe in 100% transparency. Nothing about SEO is secret, it just requires work. Clients would rather be doing what they are good at instead of doing marketing.

Quality Metrics

We use industry standard metrics to evaluate a publisher.  However, we also look at search volume as an indicator of value.

Cost-effective

Because we are a technology driven software company, we pass those savings on to you.  We automate the workflow, but have real specialists doing the work.

Below is an example of White label reporting from Red Canyon Media. It covers all the bases from keyword, analytics, work summary, and Messaging.
The 1st page of the dashboard even shows communication options for the brand manager.

What other features does Red Canyon Media offer as a SEO reseller or white label seo service?

Red Canyon Media was built for Agencies and Resellers. Red Canyon is flexible enough to operate as either a white label seo or seo reseller. We don’t charge to use our workflow software and reporting. We only charge when you order services around SEO tasks.

These are some of the SEO services we offer.

  • Sales support
  • Account management support
  • Keyword Research
  • Content strategy/calendar setup
  • Site Audits
  • Local Directory audits
  • Business listings
  • Blogs 500-1200 words
  • Landing pages
  • Product pages
  • Outreach Guest posting DA 10-40+
  • Google My Business setup and optimization
  • Google analytics setup
  • Google Search Console setup

SEE WHAT WE CAN DO FOR YOU

What type of reporting do you want to provide
to your customers?

How does a Marketing Agency show value to their clients? I feel not only showing results but showing what you are doing is key to making the clients happy. Below is a list of what you need to show clients.

How much does it cost to outsource Link building?

Prices can start as low as the quality you want.  In my opinion I wouldn’t bother with any site that has less than a DA(moz domain authority) 30 and AS(SEMrush Authority score) of 20.  With those as the min, expect to pay $120 and up depending on the company you are using.   Adding search volume with verifies value the price would increase.

How do you resell SEO
services?

Your SEO reseller can help you with this.  Identify potential clients.  Have a discovery session.  Research the client and their competitors.  Put together a proposal and pitch your client.  If during this whole process, your are unsure how to proceed.  Then your White Label SEO company can step in and help.  Most will even jump on a phone call with the client to help close them.

CONTACT US

We would love to work with you.
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How We Work with Marketing Departments

At Red Canyon Media, we offer White Label SEO to marketing departments to help increase their success with SEO.

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GOOGLE’S E.E.A.T. METHODOLOGY

Google released in 2019 how they determine the value of a website. They refer to it as the E.E.A.T. Methodology. Experience, Expertise, Authority, and Trust.

Read More ?

CONTACT US

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