White Label Local SEO
Local SEO White Label
FOR RESELLERS & AGENCIES
- What is white label local SEO?
- What extra is needed for White Label Local SEO over National White Label SEO?
- What are the benefits of white label Local SEO?
- How much does it cost to outsource white label Local SEO?
- Is Local SEO worth it?
- Can you do Local SEO without a Website?
- What are Local SEO tasks that I can outsource to an SEO reseller?
- How Much does White Label Local SEO Cost?
- How do you choose a white label Local SEO provider?
- What sources can I use to learn more about SEO best practices?
- Does Local SEO include the maps section of Google?
- Google E.E.A.T.
- Who are the local SEO providers?
- Benefits of using Red Canyon Media.
What is white label local SEO?
Local SEO is for businesses that serve a local service area. Not only would they show in the organic results of Search, but also in the maps section. To rank in the maps requires extra SEO steps over organic results. Some examples are service based companies like Dentists, plumbers and electricians. Most home service companies need local SEO
What extra is needed for white label local SEO over national white label SEO?
Because Local SEO help business be found in a specific geographical area, it would include extra work on local maps section of the Google Results page. Local SEO includes helping businesses show up in the Maps section of search. Some tasks that will help are building directory profiles to establish Trust with Google. Regular updates in the events section and sharing the Google Business Profile on your website as well as other websites is included.
White label National SEO typically has no Geographical boundary, other than for a specific country. However, we still want to establish Trust with Google or Organic results by building business profile directories for the client.
What are the benefits of white label Local SEO?
There is no secret sauce to ranking high in organic as well as maps. You just need to do the work. Here are some reason to let us help you and your clients.
- Overhead Cost - We can be an extension of your team and make sure you make efficient use of your team keeping overhead costs down.
- Talent - Onboarding and traing employees costs money before they can become productive. Our team is trained and ready to help.
- Experience -We not only have the training but experience to help out your clients in every capacity.
- Mindshare - You are good at selling. Don't dilute your time to help fulfill as well. We can do that for you.
How much does it cost to outsource Local SEO?
When outsourcing Local SEO tasks each task need to be productized. Which means you know where every hard earned dollar from your client is going. Avoid hourly rates at all costs. These can dilute your dollar very quickly without you even knowing.
With Red Canyon Media, you will know every single cost. We will help put together a budget a custom or pre built package for your clients. Our mission is to help your clients succeed over everything.
Is Local SEO worth it?
Because Local business need to be found by customer in a local geographic area, Local SEO is very important. Most people will look for a local business first in search before looking anywhere else. This is because they can look at reviews and the quality of the company before hiring them.
Having a Google Business profile is critical, because customers will be researching your company, looking for information.
Can you do Local SEO without a Website?
You do not need a website to show up in the maps section of Search. You will need to create a Google Business Profile. Having a website to send customer to from your profile will help, but a social media page will also work.
What are Local SEO tasks that I can outsource to an SEO reseller?
Some white label local SEO agencies will only take the whole campaign. With Red Canyon Media you can pick and choose which Local SEO tasks you need help with. Here are a few tasks we can help with.
- Google Business Profile Buildout
- Google Business Profile Optimization
- Local Directory Listing Management
- Google Maps Stacking
- Onsite blogs to promote Google Business Profile
- AI reviews management
Google Business Profile Optimization
Directory Listing Management
BLOG POST WRITING
Google Map Stacking
How Much does White Label Local SEO Cost?
Typically Local SEO help Small businesses, so the costs need to be appropriate to the Service and Market area.
Costs can start as low as $15 for a basic Directory listing product. A well funded strategy should be around $250/month Wholesale for most business. However, depending on market and competition it could increase to $1,500/mo wholesale. Let us help evaluate what your client needs.
How do you choose a white label Local SEO provider?
Look at the costs, compare apples to apples.
A reputable Local White Label agency costs should be transparent. They should be able to provide you a rate sheet that lets you make informed decisions on what is best to outsource and help your client.
Verify that the SEO tasks are valuable.
Local SEO tasks have changed quite a bit over the last 10 years. It is an evolving landscape that your agency should adapt to.
What support to they offer?
Having a local team in your time zone so that you have access to when needed. Direct access to an account manager as well as a support team is key to a successful campaign.
Reporting that gives you all the information needed.
Online 24-7 reporting that give you the complete picture, from keyword ranking, to traffic and conversions. You will also want to see what SEO tasks are being performed and if they are scheduled, in progress or completed and what was the result of those tasks.
Do they have Sales Support?
Your Local white label team are the experts and should help with proposals and sales calls.
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What sources can I use to learn more about Local SEO best practices?
Moz has created one of the industry standards to rank the value of a domain. They call it DA, short for Domain Authority. They also have many other tools used by thousands of marketing Agencies. I like their backlink analysis and local citation audit the most.
A little more expensive than most. They have a good backlink analysis and a good view into rankings not only for your clients website but your clients competitors. They also offer a yext like local citation product.
Red Canyon Media
We offer free tools that will help you manage your clients. From keyword research, content topic research, schema tools to Evaluation the value of competitors. Check out our blog for useful information as well.
Ahrefs has also created a commonly used ranking system for websites called DR, short for Domain Rank. They have a more robust backlink database than anyone else, in my opinion. They also have a pretty good auditing tool.
Majestic has probably the most in-depth crawl of google with frequent refreshes of their data. This is all they do, so they do it really well. They are also very partner friendly with a robust API available for any partner or Saas company that needs their data.
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How to dominate local SEO?
Local SEO is unique that Google uses very different metrics to rank in Maps than in Organic search. Give your Google Business profile all the information needed for a client to choose your business and share that profile will help you dominate Maps.
Does Local SEO include the maps section of Google?
The Google maps section is part of Local SEO. Google uses metrics like location and reviews to help rank businesses. However, it also looks at how you fill out your Business Profile and linking to that profile. These things will help you rank higher than your competitors.
What is the Google E.E.A.T. Methodology
Google has publicly released what they say you need in order to rank in their search. E.E.A.T.(experience, expertise, authority, and trust)
Experience
Content should be unique and written by real writers that have real experience. Avoid AI content at all costs.
Expertise
How does Google know you are the best pest control company in Las Vegas? They need to see that your content portrays you as an expert in Dental services and that the content is valuable to Google users. Product pages, FAQ and Blogs are perfect ways to establish Expertise.
Authority
What made Google so good at showing relevant results is authority through back linking. If your site is good enough for someone to link to your content then it’s shows you have value. I have explained it in the past comparing it to a high school prom. You need to get enough votes to become king and queen. However, it’s really not a good analogy because not all votes are equal. It’s more like the US electoral college. Some states have greater voting power than others as such, some sites have greater value to transfer to your website.
Trust
This one is pretty straight forward. Make sure your site is secure and up to date on updates so that it doesn’t get hacked. Google needs to trust that your site isn’t in the hands of hackers. In addition you need to make sure your contact info is consistent. You can do this by submitting your information to directory sites.
I believe 100% that helping to make Google a better search engine is they way to rank higher in their search. If you are trying to take short cuts and degrade their user experience, you will get caught and penalized.
Who are the White Label Local SEO providers?
This is a complicated question to answer. You will have to research these and do your own due diligence. These are the top ranking companies for the keyword search 'White Label Local SEO'
1. RedCanyonMedia.com
2. seoreseller.com
3. seohive
4. smartclick.agency
5. gmbapi
6. thehoth.com
7. semrush
I've been in the white label market for almost 20 years and I've only come across 3 of the above companies. Each will have their strengths and weaknesses. You would want to compare services and pricing.
Benefits of using Red Canyon Media
Keyword Reporting
The number #1 metric that a White label SEO company and SEO reseller provides. This is the underlining metric that feeds into traffic, users, and sales.
Work Summary
The client loves the results, but how do they know it is because of what the SEO reseller is doing. I believe in 100% transparency. Nothing about SEO is secret, it just requires work. Clients would rather be doing what they are good at instead of doing marketing.
Website Analytics
You have given the agency’s client great rankings; now you get to showcase the results of those rankings. Increased page views compared to the previous period. If you can see sales, even better. Analytics doesn’t show the whole picture. You also want to show Impressions and click from Google search console.
Communication
Is there an easy way to communicate with the Agency or SEO specialist? Providing a messaging platform that clients can expect quick and expedient communication is a must. It’s also important to capture everything that has been talked about so there is no miscommunication.
Below is an example of White label reporting from Red Canyon Media. It covers all the bases from keyword, analytics, work summary, and Messaging. The 1st page of the dashboard even shows communication options for the brand manager.
What other features does Red Canyon Media offer as a SEO reseller or white label seo service?
Red Canyon Media was built for Agencies and Resellers. Red Canyon is flexible enough to operate as either a white label seo or seo reseller. We don’t charge to use our workflow software and reporting. We only charge when you order services around SEO tasks.
These are some of the SEO services we offer.
- Sales support
- Account management support
- Keyword Research
- Content strategy/calendar setup
- Site Audits
- Local Directory audits
- Business listings
- Blogs 500-1200 words
- Landing pages
- Product pages
- Outreach Guest posting DA 10-40+
- Google My Business setup and optimization
- Google analytics setup
- Google Search Console setup
Keyword Reporting
The number #1 metric that a White label SEO company and SEO reseller provides. This is the underlining metric that feeds into traffic, users, and sales.
Work Summary
The client loves the results, but how do they know it is because of what the SEO reseller is doing. I believe in 100% transparency. Nothing about SEO is secret, it just requires work. Clients would rather be doing what they are good at instead of doing marketing.
Communication
Is there an easy way to communicate with the Agency or SEO specialist? Providing a messaging platform that clients can expect quick and expedient communication is a must. It’s also important to capture everything that has been talked about so there is no miscommunication.
SEE WHAT WE CAN DO FOR YOU
What type of reporting do you want to provide to your customers?
How does a Marketing Agency show value to their clients? I feel not only showing results but showing what you are doing is key to making the clients happy. Below is a list of what you need to show clients.
How do you resell SEO services?
Your SEO reseller can help you with this. Identify potential clients. Have a discovery session. Research the client and their competitors. Put together a proposal and pitch your client. If during this whole process, your are unsure how to proceed. Then your White Label SEO company can step in and help. Most will even jump on a phone call with the client to help close them.
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